Our business is powered by our creation of compelling products for the housewares industry.
Through competitive sourcing from compliant vendors, we have the best products to fit your needs. Our skilled and dedicated merchandising team has created a product range of over 2500 items across 12 different categories. Our products have been crafted for our clients at two levels. The good range – our Core Series – is ideal for supermarkets and hypermarkets distribution and the best range – our Classic Series – is positioned for department and specialty store distribution
To provide our clients with products that are in-line with today’s trends in the kitchen, we continuously create contemporary themes which are suitable for special or promotional business activities. These themes are designed to work in both the Core or Classic environment.
Our remarkable design capability has been reflected in our own product innovation. Our design process starts with analysing a consumers’ pain points in the kitchen, which provides us with the inspiration to create innovative design solutions. Our product development team includes in-house industrial designers and engineers and external industrial designers. While we assist customers to source products within our 12 product categories, with our design and engineering skills, we are able to rapidly enhance those products whenever necessary, further adding value to our competitive sourcing for clients.
In addition, we project manage a number of OEM originations for our clients. We do this by ensuring excellent vendor management supported by our outstanding engineering and quality team. We also help clients develop their products for their programs through our own unique ODM origination. Our ideas come from our extensive design library or through fresh innovation, based on the nature of the client’s brief.